1) Use a fun loving happy gimmick that has something to do with your show. Ours is Gemma, the sex robot. She is always happy.
2) Do not ask people if they want a flyer. They won't. Therefore, give it to them so that they can't they no.
3) Distance is very important. Within a metre is too close. You are crowding them. For best effect, begin with a sir/madam as they enter vocal range. Extend flyer and give them the name, venue and time. If they express an iota of interest - ie - take the flyer - then tell them that it is in Fringe Reviews top 10 pick of the fringe (Involution is!)
4) Never shout in somebody's face. This is Edinburgh but Glasgow is near enough that they might slap you.
5) Make your flyer design big enough and bright enough to be noticed. If people look at it, you've got them!
6) Always have your best line if they ask you what it's about. "It's um...this really real dramatic and funny...type...comedy about a World set in the future where the government..." tends not to keep them interested past the "um".
7) If a flyer is refused more than once then it is a cursed flyer and must be placed to the bottom of the pile.
8) Change flyer like no tomorrow. One yes equals two to the person behind them. If there's a crowd saying yes then you're laughing and on your way for lunch.
9) Never talk negatively about your play! People do this! I can't believe it. "Yeah, it's alright. Yeah. I dunno. Come see it. It's not great but..."
10) Set yourself challenges. How many flyers can you get rid of in 5 minutes? Can you get the guy looking pissed off and walking away from you to take one?
There's more but I said 10, so, I have to stick to it. Maybe more later!
Sunday, 3 August 2008
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